Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads

We all are know recently Google Adwords changed to Google Ads, now they introduced ad strength’ indicator for Ads now on wards for better performing the Ads

Ad strength will be visible when advertisers create responsive search ads as well as in a new column in the web interface.

Duplication In Title Tags With Image Alt Tag Is Not An Issue: Google

Firstly, yes, I know, it is an image alt attribute but as John Mueller of Google said on Twitter having your title tag read exactly the same as your image alt tag on the same page is not an issue - it might be duplicate but it is not an issue for Google search.

Google SEO Now Harder Over The Past Few Years?

There is an interesting thread starting up at WebmasterWorld talking about what has changed specifically with SEO around Google over the past few years. Specifically, why techniques they used back in 2016 no longer work in 2018.

New dashboard rolling out for Google My Business

More business owners are revealing that they are seeing the new Google My Business dashboard. It is safe to say that you are seeing it?

Mike Blumenthal reports that Google is currently gradually revealing the new Google My Business dashboard that it declared back in November 2017.

Using page speed in mobile search ranking

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.

Google PageSpeed New Insights 2018 January Update

PageSpeed Insights provides information about how well a page adheres to a set of best practices. In the past, these recommendations were presented without the context of how fast the page performed in the real world, which made it hard to understand when it was appropriate to apply these optimizations.