A Beginner's Guide to Using Google AdWords

By Nicole Aurelio

When you're new to Web advertising, the term pay per click advertising can sound scary and all-too-technical for you. Actually, PPC advertising, being one of the most profitable website advertising methods is quite an easy-to-understand idea.

The most popular pay-per-click advertising network is Google AdWords. It's also Google's most rewarding source of revenue. All types of companies, whether an ecommerce web site, a brick-and-mortar store with an online storefront or one that sells services rather than physical products, can benefit in many ways from using Google AdWords.

Five Awesome Tips for Facebook Ad Success

Advertising through Facebook is a new and unique opportunity to reach literally hundreds of millions of potential users, customers and friends.

Depending on your target audience, Facebook has tools that permit you to isolate these users and show them ads relevant to their interests (which should match with your website or business).

Making an ad on Facebook is easy but mastering the art of effectiveness is much more difficult. These five tips will help you begin to maximize your advertising dollar.

SEO Made Easy With These Great Ideas

A strong strategy for search engine optimization is key for any business website. When your potential customer searches for you online, it must be easy to find you! Because of this, making an effort to push your search rankings as high as possible will pay off for your business. The tips from this article will show you how.

Register with Better Business Bureau as well as the Chamber of Commerce in your area for increased SEO. By joining these listings, your articles will be brought up more often. Having a positive rating through the renowned Better Business Bureau can boost consumer trust in your business.

Article Marketing Can Increase Your Traffic

The way that people conduct business, and specifically marketing, has changed with the introduction and rise of internet use. Any business is now able to reach customers in any part of the world with a website. On the other hand, a website that does not receive traffic is practically useless. Therefore, businesses should consider article marketing to assist with improving their online marketing.

Article marketing involves writing and publishing online several different articles about your product, service or business. These articles contain links to your website that allow an interested reader to click on, and they are typically published on forums, blogs, review sites and elsewhere. Some companies use broker sites for their articles, others use the services of an independent contractor and others will publish several slightly different versions of the same piece, by using an article spinner.