Thursday, May 16, 2013

SEO 2013: The Rise Of Popularity-based Metric For SEO

Most SEO experts are stipulating that the year of 2013 is a more challenging year for SEO. If you're one of those web site owners whose websites have been whipped by Google's sudden algorithmic shifts, then you must know by now that going for typical gray hat ammunition will get you nowhere. You need a solid SEO strategy that produces tangible results. This year you may need to rethink and reassess your existing approach. In other words, you must keep your SEO on track.

The word about SEO's death has diffused like wild fire. Is there any truth behind this claim? Most SEO experts beg to disagree. The year of 2013 won't bare the demise of SEO, but that change of direction when it comes to determining site rankings. Unlike previous years, this year's SEO is akin to a popularity contest: sites with a massive following and have solid support from users will likely win the tight race to the top of search pages.

Two of the hottest SEO predictions this year include the adios of black hat SEO and the rise of blog commenting and social media.

This year the inevitable termination of black hat SEO will become a reality if Google starts paying attention to site popularity. This new metric for rankings, according to AussieWeb's chief exec Monte Huebsch, may initiate the gradual death of shady optimisation tactics and render black hat SEO as irrelevant to the SEO context. This means that backlinking, cloaking and other black hat tactics which violate Google's guidelines will no longer be effective and necessary.

Huebsch also stated that blog commenting and social media interaction can help brands establish relationships with their followers and loyal consumers. Reaching out to peers and users is a requirement for effective reputation management this year.

To know more about the newest trends in SEO, rely on the SEO services offered by a reputable SEO Singapore firm today.

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