Sunday, May 13, 2012

5 Penguin-Proof Blog SEO Strategies You Can Implement Today

This is a guest post from Yeremi Akpan of ProBloggerTips.

Search Engine Optimization is key to any business' growth on the internet, and in the wake of Google’s Penguin update, more and more businesses are increasingly becoming aware of why it is important and why they need to learn how to implement them.

If you read most blogs, I will not blame you if you become confused as to what SEO really is, and what matters and what does not. For those who have access to A-rated SEO firms, professionals can save them from the tragedy of investing both time and effort barking up the wrong SEO tree.

What can you really trust as a web publisher seeking to gain maximum exposure for your blog?

The following tips seek to give you a no-nonsense top ten actions you can take right now to get your blog out of SEO quicksand onto solid ground:

1. Be ready to go the Long Haul

Some beginner SEOers set themselves for failure by thinking SEO is an event. The most important tip you will ever learn about SEO is that it is a process, and not an event. Search engine Optimization is done continuously. It is something that can never be said to have been done.

2. Be Patient: Just as SEO takes time to implement, the results trickle in over time. So, as you do the little you do, remember to be realistic in your expectation. The results will not be instantaneous.

3. SEO is the school of no graduation. So you will most likely be learning for the rest of your life. What works today may be obsolete tomorrow. Do you remember that once Meta Keywords used to be important for SEO?

Today, that is so yesterday.

So be on the lookout for new information. Visit blogs of top SEO experts and subscribe to their RSS feeds. Stay on top of new developments in the industry. It will save you time in wasted effort doing tasks that do not matter. Some good blogs I will advise you get on include SEO Moz blog and Search Engine Land.

By hanging around those blogs, you will easily discover more reputable blogs to follow by checking out links those blogs publish in their posts.

4. If you are not the type to get your hands dirty doing the SEO grunt work, then you must hire SEO companies to do the work for you.

Before going that route, be sure to ask and know what their exact methods are. If they use black hat methods to wow their clients, it is your job to know and beware before you part with your money and the reputation of your business.

After getting the facts of their methods from them, it is time to get online and do so research. Find out what those methods entails and if they can hurt your search engine rankings. The fact is you are ultimately responsible for your website. If you hire a rogue SEO company to do your work for you, you may end up paying them for getting you delisted from the SERPs.

I can't say this loud enough - Get the details straight.

4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great web resources (like Search Engine Land) and several terrific books you can read. (Yes, actual printed books!) See our What Is SEO page for a variety of articles, books and resources.

5. Have web analytics software in place from the very start. SEO is very measureable, and there is absolutely no point for you to do SEO in the dark. With web analytics software installed, your actions become measureable, and knowing what is working and what is not is no longer a guessing game.

Some good web analytics software includes Google Analytics and Get Clicky. Check them out and install their codes on your blog. When you are doing something right, your SEO Analytics software will tell you so on your dashboard. That will be like getting applauded by a skilled mentor.

If you work hard on SEO and your analytics dashboard is not rewarding you with greens, then that is your mentor telling you that something is not being done right.

These tips are the very foundation of SEO. But e in most other businesses, the foundation is what carries the weight of whatever successes you attain in the future.

It takes patience to sweat the small stuff, but the rewards will save you heartache in the future.

This is a guest post from Yeremi Akpan of ProBloggerTips. Join his Traffic Overnight newsletter and learn through private video trainings how you can get thousands of whitehat backlinks pointing to you site within a month.

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