Wednesday, May 23, 2012

How You Can Use Pinterest For Your Online Website/Business

This is a guest post from Joe Karl from Dynamite Marketing Online

Pinterest is increasingly becoming popular as one of the social sites which allow users to share images of their interests. The service not only allows users to create, but also to manage themes based on collections of images. The main aim of this website is to connect people from various parts of the world who share the same interests.

Why is Pinterest growing so fast?
Over the past few months, it has been difficult for anyone to visit any social site without mentioning Pinterest. Pinterest was founded by Ben Silbermann, who lives in West Des monies, Iowa. The development of Pinterest began in December 2009, and the website was launched in March 2010 as a closed beta, but later proceeded to operate in an open beta for invitation only. This means that you can only log in if you have been invited. Before the site was launched, Ben Silbermann offered his personal phone number to the first 5,000 users of site and even organized a meeting with some of the early Pinterest users. Nine months after the site was launched; it had an amazing turn out of more than 10,000 users.

The site mainly focuses on allowing users to pin images of what they find interesting, hence the name “Pinterest." This social site has grown to be popular recently, especially among women. This is because of women have traditions to keep. Women, unlike men, like to shop. So you could easily define Pinterest as a place where people get the opportunity to window shop anything that interest them. This can be either a physical object or intangible items such as quotes. It is the social shopping experience that makes this website unique.

Additionally, the website has a great design and offers exceptional user experience. It is unique and quite easy to use. Its popularity has shot up due to the ability to auto follow every person from Face book who has joined the site. For those on the internet break, Pinterest is the digital pinboards website where fashion, art crafts, food and now political entries pin their products or interests to collection known as boards.

President Barrack Obama now pinning on Pinterest
The U.S President Barrack Obama is among the numerous users sharing their favorite collection of themes on politics and family recipes on Pinterest. The President joined Pinterest a few months ago, and his page has 8 boards, 1156 followers and 32 pins.

Earlier on, a lot of people had no idea what recipe President Barrack Obama’s family used. Well, anyone who is on Pinterest is now able to know how many tomatoes, onions, kidneys, ground beef and beans the recipe takes. Besides the boards’ named inspired recipes, there are also others known as ‘pet lovers for Obama,’ with images of the presidential pooch.

President Obama is a dedicated social-networking buff. Besides having Pinterest account, he also has a Face book, twitter, Google+ and MySpace accounts. However, his Pinterest’s page is run by his campaigning staff for 2012 reelection, called Obama for America. This simply means that all his social-networking accounts are run by his campaigning staff, and the President will pop in once in a while with his cameo updates. Pinterest also offers team Obama a rapid growing platform to deliver their reelection message. However, this does not mean that he is the only political figure pinning his heart out. A number of high profiled figures have their Pinterest accounts.

As much as Pinterest may not be as popular as twitter or Facebook, it is a virtual pinboard service that is attracting a quiet a number of people every dawning day. And this is the main reason why you can use Pinterest to boost your business. There are many ways you can use this site to make your business successful. The first thing you need to do is spend enough time on the site. Just like any other social network, Pinterest requires you to invest in time. The main aim here is to first build a great relationship with those who are known for quality pins at the site. So, when the movers and shakers get acquainted with you and your business, chances are that they will be more likely to post your products. You can do this by focusing on the users who usually get most repins and likes. You will realize that all the repins and likes have a common interest and thus making it easy to take the conversation to other social networks such as Facebook or twitter.

Another way of boosting your business on Pinterest is to keep your profile simple. Always mimic what the site has done. It is due to the site’s simplicity that has attracted most of its users. Many people are on the site because it is easy to use. The secret is to set up clean boards whose looks are elegant. Each photo that you shared should have a link to your website. This means that users will not only click to see the pin page but also can see the source. And as a result, you will be able to get more people on your website and buyers thus making you business a success.

You should also ensure that your business is a match. This might look too obvious, but you should always know that Pinterest caters for those people who are looking for room décor, recipes and art crafts. If your company has specialized in selling power tools, then it might not be fitted for you. 

Moreover, almost 80% users are females and this means that chances of such products getting noticed is very minimal. However, this does not mean that the site has any restrictions. How popular do you want your products to be?

Another great way of boosting your business is by launching daily pin theme. You can create a new pin daily so as to promote your brands. This is because, daily theme pins usually get a high number of repeated visitors.

There is no doubt that Pinterest is getting more and more popular. Pinterest can drive massive traffic to your site if you use it in the right way. Ensure that you promote more than just products if you want to get more traffic to your website. You can achieve this by posting interesting tips, news or even products from other companies. Always remember not to omit anything. This is important because the main aim of Pinterest is to share what you love with others. If you over promote yourself, you may end up turning off many people. Having pin boards on different subjects other than your own work is important, especially if you want to attract people to the edges of your products.

You can also mention Pinterest in other social networks. The only way you are going to balance the two is by managing them. You can remind your friends on the other sites that you are also on Pinterest. Additionally, make it simple for people to share your material. You can also show off your pins on other websites if you want to add fans on Pinterest.

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