Thursday, November 15, 2012

Google Penguin Update: What It's All About

With Penguin update, Google has effectively conveyed the message to everyone. The message is loud enough to stimulate the unscrupulous entities on the Internet, and leave them in a terrified state. Unfortunately though, this update also affected even hardcore white hat SEO firms. The idea of punishing legit websites is sending majority of the Internet population in a non-stop guessing game.

Why? Because in a blink of an eye, the search results fluctuated just like that. High ranking websites dropped numerous places and lost their reign. Although initially formulated to combat the notorious existence of unscrupulous web sites, the Penguin update's broad reach has lashed at legit web sites.

Does this require a carefully formulated SEO plan? Of course! Google's never ending barrage of updates can send you the right signal: black hat SEO is not good for you. The only effective way to the top is through white hat SEO. If you follow Google's guidelines, you will have a chance to grace that top spot at Google SERPS.

Google loves to hate black hat SEO. Specifically, it hates schemes like spun content, illegal link strategies, paid directory links, cloaking in web designing, duplicate content, keyword stuffing and all other facets of black hat SEO. If y you yearn to eliminate the potential threats of getting a penalty from Google, then exert effort to get rid of black hat SEO. Better yet, undergo a thorough website clean up!

Avoid links from dangerous sites. These backlinks endanger your rankings too, just so you know! For a safer approach, try not to use the link to me and I'll link to your website strategy. The algo update looks at the relevancy of the sites you're linking to. If it is not in any way relevant to your field, then be careful. Google may drag you down.

Produce fresh, updated content that offers great value to your site visitors. Penguin hates crappy content that is either cloaked or keyword diluted so make it a point to produce only good content that satisfies the thirst for knowledge of online users.

Hire a white hat SEO company in Singapore to formulate your Internet marketing strategy.

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