Wednesday, November 28, 2012

Tips For A Better Keyword Research Strategy

The SEO environment has progressed into a complex institution because of Google's Penguin and Panda update. These algorithm changes, without doubt, raise the population of Internet marketers into a tiresome mind game of rankings.

What most online specialists are saying is that SEO today is not as easy as it used to be. Even simple processes involving keyword research must be rehashed to adhere to the demands of today's austere SEO settings.

The use of identical keywords is definitely a no-no today. The revolutionary changes brought by Google's algorithm updates identify the use of repetitive, irrelevant keywords as inadmissible and unnecessary.

The implementation of low quality anchor texts may also upset strict search engine crawlers.

Think it's time to revitalise your keyword strategy and zoom in on niche keywords that can bring your website higher? Here are effective tips that can get your SEO strategy going:

Engage in depth keyword research. Identify industry-specific keywords. Google's Keyword Tool can be of great help to any keyword researcher. If feasible, avoid loosely related words and target only relevant keywords that matter. Limit your list to 30 keyword choices.

Scrutinise existing rankings. Audit your site's performance. Determine how every web page performs. Assess how every single web page, each bearing specific keywords, is graded by search engines. High ranking pages should give you an insight as to keywords can amplify your SEM campaign.

Match keywords to web pages. Create keyword clusters for every web page. Keyword groups must contain a set of distinct and relevant terms. Once clusters are formulated, you have to choose a primary keyword that will lead keywords in search volume.

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