Thursday, June 21, 2012

How A Five-Minute Web Analytic Snapshot Can Help You Fine-tune Your Business!

It does not make sense if you are not aware of the source of the lead that contacted you last month. There is no point toiling the entire day and being ignorant of the results. Taking out 5 minutes from your daily schedule in order to check your website analytics will flex you to upgrade your business effectively, the next day. 

It is imperative for you to know the sums and substances of your website in order to work on it. A short peep at your website will enable you to understand your clients, customers, employees, etc. While many spend heaps of money and energy working on SWOT (Strength, Weakness, Opportunities, and Threats) Analysis, Web Analytics can do the trick in minutes. It will enable you to comprehend all that you will decipher from the SWOT analysis and most importantly, quickly.

We give you a timeline of the 5-minute study of the Web – analytic snapshot:
  1. First minute:- Probe into the pattern of visits that your website receives. You will be able to understand the pattern only if you study a minimum of daily visits of 3 months. You will find the Overview report in the Audience section of Google Analytics.
The classification of traffic is as follows:

Hilly Traffic: Hilly traffic majorly comprises of high weekdays and low weekends. It is quite predictable, as it will adhere to the same pattern. 

However, you will be able to unfold a huge amount of useful data when you study the trends of those days when the pattern is infringed. Based on the hilly data, you will assume that Thursdays will have more traffic that Sundays.  

However, there will be a few Thursdays where the visits will be fewer than in Thursdays generally. Besides, you will be glad to find those Sundays when the visits generated will be more than that of any other day in the week.

Erratic data: This is when your data does not follow any specific trend and seems mutually exclusive every other day. A particular day will have whopping visits and it can tumble the next day. 

You will be unable to recognize the pattern and there can be many high points and low points in the data. In such cases, it is recommended that one consolidate the data and group them on a weekly basis instead of a daily basis to acknowledge the pattern.

Smooth traffic: Smooth traffic refers to the traffic seeming highly predictable and linear. However, in such cases, it will be easy to spot the conflicting trend any particular day.
  1. Second minute: After focusing on the daily data and their trends, you can group them in a week and identify the parameter for regular traffic visits, low traffic visits and high traffic visits. It is necessary to make out the ‘Normal week’ traffic number.
  2. Third Minute: At the end, tracking analytics on the web does not cater to visits, simply. Conversions matter more. You need to apprehend the average visits for the same time- period (three months) and the bounce rate during the course. This will give you a clear picture of your productivity.
  3. Fourth Minute: Use this minute to understand the type of source for your traffic.
  4. Fifth Minute: Understand the visitor distribution with respect to their geographic location.
Besides, it will increasingly help you if you get the hang of the websites hovering through all the pages without directly jumping to Google Analytics. Looking into your Web Analytics report for around 5 minutes will help you know how you can add value to your business.

Convonix is an internet marketing firm which offers web analytics as a service. During the course of tracking analytics on the web, our team of consultants comes across a lot of research material. We endeavor to publish it online for a variety of platforms for webmasters benefit.

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