Sunday, August 19, 2012

Building A Review Site - How To Make It Unique And Profitable

Even the most successful business professionals both online and offline don't have a completely perfect business record. Not every pitch you swing at is going to result in a home run--it's normal. But there is a big difference between them and those who are still struggling to create a full-time income on the net.

When something is going wrong in an obvious way, you need to be able to quickly figure out what the problem is and take action to stop it. That is the big difference, and it takes time, knowledge and experience to get to that point. It is doable and you will be able to get there when you want to get there badly enough.

When your site isn't performing as well as you had hoped one of the first things you need to do is look at your tracking app to see if it is a good one, like Google Analytics. There are many others, but the important thing is you really must use something.

You have to figure out some things about the behaviors visitors exhibit on your site and you can learn about this with your raw server logs but the better apps will give you a lot more information to deal with. This is the basis for your being able to troubleshoot any website that might be dragging and underperforming. So if you aren't currently making use of any of these types of scripts, now you know how to fix that (and that you should.)

The way you can display two different pages in an alternate fashion is with the simple URL rotator script. This software script relies on PHP and it is also very convenient to install. Once the software script is installed, you can continue to show each page by hitting the refresh buttons.

You use a rotator script when you want to employ A/B split testing. Either you use the free ones or purchase the ones that have better features. It does not matter which one you use, but make sure that you use one of these scripts during testing for your marketing funnel. This kind of simple testing can totally transform your business and make it more profitable.

What you're going to want to do, once you've gotten your metrics compiled, is figure out the bounce rate for every one of your pages. Figure out which page you're sending most of your traffic to (usually your home page) and look at it first. If you have an unacceptably high bounce rate, then either your traffic is not well-targeted or something is wrong on your page - or both.

You have to make completely sure that your traffic is of the highest quality and that it is targeted well. If you feel good about your traffic, you should go over your page and try to figure out what the actual problem with the content might be. Make the changes that need to be made but don't ever stop testing, it is really the only way to approach this.

Some processes are a necessary component for many other important marketing processes. Research is one of those things and it is the most important thing you can do to support your Internet Marketing business. While some will love it, others will hate it and still others will simply accept that it is a necessary task, even if it isn't necessarily a fun task. This is just part of the process no matter what kind of Internet business you are going to run. If you can still see the honest value that research is going to bring to your table, you might appreciate it all the more.

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