Monday, August 6, 2012

Do You Have A User Friendly Ecommerce Store?

By Meagan Connelly - It has finally been done.Your ecommerce store is up and running.It contains the most recent products in your niche.The store contains helpful information that potential buyers will like such as prices, descriptions and even colourful pictures.However, there seems to be one slight problem.You are not making any money.

According to the site's stats, traffic does not seem to be a problem.Plenty of people visit your ecommerce store on a daily basis.But, if the amount of traffic is an indicator, you are not making the right amount of income.Why is there a problem?

Could you be experiencing a problem with usability?Unfortunately, a lot of ecommerce store owners do not realize this until it is too late.The ecommerce design either has a problem with being too cluttered or a lacks useful information.If a site is not user friendly, this is one of the main things that can cause failure.A site can have all the bells and whistles in terms of products and graphics.

But if it is not convenient enough for visitors to use, then the owner will not get many sales.It is a good thing that there are a few ecommerce solutions that you can use to remedy this problem.The following are just a few suggestions that you can utilize to make your ecommerce store more user friendly.

Do your visitors have the ability to search your ecommerce store for needed products?Buyers are frustrated when they cannot find what they are looking for.Make it really easy for them to navigate your site and find the products that they want and need.A visitor should never have to play guessing games to find desirable products.Make your site as searchable as possible or you will risk losing potential customers to other sites.

Do visitors have to wait a long time for your ecommerce store to load?Everyone wants to be creative and stand out from the competition.But, when this is done in a way in which it screws up sales, then obviously it does more harm than good.Sometimes specific items such as graphics are a problem for some websites because they take longer to load.Either they are too big for the site or there are too many of them on the page.Quite naturally a site that takes too long to load is irritating to the user.Ultimately, this does nothing for usability.

Does your ecommerce site have a help page for visitors?When they are online making purchases, most people have the same questions about online shopping in general.They are interested in the shipping policies, the return policies and the current prices.By making this information easily found, your visitors are most likely to shop in the ecommerce store much longer.The average website has a frequently asked questions page for incoming traffic.Make sure that you site has high usability.The longer a potential buyer stays on your site, the more likely they will purchase products.

In conclusion, in order for an ecommerce store to be profitable, it must be user friendly.This is probably the key reason why you cannot make any money.Just apply a few of the ecommerce solutions that were provided in this article.Many times it is just a matter of tweaking your ecommerce design to accommodate the many needs of your potential buyers.By doing these things, you will have a greater chance of attracting buyers and making more sales.

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