Thursday, August 16, 2012

Utilizing an Autoresponder Along with Your Lead Generation Website

A lead generation website is one that encourages a visitor to make an investigation or opt in to get more information about products and services.

When setting up a new website for the needs of lead generation, or adapting a site that does not have an opt-in box, consideration should be made when selecting an e-mail program.

Lead Generation Website Autoresponders

There are lots of wonderful companies which will handle all your e-mails and these programs can be designed to send out a collection of pre-written messages as soon as somebody signs up.

Mostly you can decide to need a double opt-in process to aid in guarding you and your prospects from getting punished due to spam mail complaints or not. I've found requiring prospects to approve their request for detailed information seriously reduces the quantity of leads you will eventually get.

You will also wish to write your follow-ups to provide valuable content - not only a sales pitch. Consider it. How long do you stay subscribed to amail list that offers nothing more than a pretentious sales message every other day?

Consider also the information you ask for when you design your opt-in box. Folks do not like giving out too much info at first, but always get the subscriber's first and last names and you can have a box for any other info pertinent to your business.

As an example, you could have a drop down box that lists the products on your site and from that you can find out particularly what info your customer is hunting for. If you have six different products you may then build 6 different list within your email programme and target info and other products especially to those folks.

When you set up autoresponders or any sort of email campaign, it's important that your mails are checked and checked again. Many folks are not impressed by spelling errors, and rather more will not read an email that is a mile long. Make your mails accurate and to the point, and written in short paragraphs, in easily digestible lumps.

Once your list has grown to a respectable size, you can send out a once per month newsletter, informing customers about new products and services you have added.

Address your customer by his first name, not "dear customer" as is often seen, and write your copy as if you're writing to a friend, don't blind customers with "get this" or "buy this", it turns folks off. The best way effect a sale is by helping folk, by giving them topical info and anything free is usually good, as an example a free ebook.

Ensure that everything you send your customer is applicable and of value. If your "unsubscriber" list builds too quickly, that's a sure sign you are doing something wrong, though you'll always get some people who unsubscribe.

So understand that your auto-responder and the mails you send out are at the very heart of your lead generation website. You would not have a lead generation website without it. So spend a while modifying and refining this facet of your system. Do not simply toss out some e-mail pitches. Relate. Form a relationship. Ask for feedback and collusion.

A lead generation website never sleeps so you can!

About the Author:

Search Engine Optimization Tips © 2011 Template Designed by SEO Specialist